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Fake DHL Delivery Services (???)

Today two messages come to my email. Both are from DHL (courrier delivery service) and has same email body. Here is the body of email:
---------------------------------------------------------------------------------
Dear customer!

The courier company was not able to deliver your parcel by your address.
Cause: Error in shipping address.

You may pickup the parcel at our post office personaly!

Attention!
The shipping label is attached to this e-mail.
Please print this label to get this package at our post office.


Please do not reply to this e-mail, it is an unmonitored mailbox!



Thank you.
DHL Delivery Services.

---------------------------------------------------------------------------------

and here are the detailed sender and subjects:

First email:
From: "DHL Manager Jewel Michaud"    
Sent: Thu 21/01/10 7:52 AM
Priority:  Normal
Subject: DHL Tracking Number 6008791593.
Type: Attachments
Attachments: DHL_Label_NR1934.zip 45.2 kb



Second email:
From: "DHL Manager Eugene Pratt"   
Sent: Wed 20/01/10 1:01 PM
Priority:  Normal
Subject: DHL Tracking Number 8770860913.
Type: Attachments
Attachments: DHL_Label _Nr34791.zip 42.2 kb



Both attachments are compressed in .zip format. After open the compressed file, there is a file using the same name, but using different format, it is .exe file.

Trying to open those file(s)..... Viola:
Avira (my installed anti virus) give alert to me :

Access denied, DHL_Label_NR1934.exe Is the TR/Spy.ZBot.AQ Trojan
File deleted

What is mean?
Is DHL try to sent virus to me? --> Why?
or
The DHL's brand name is misused by someone?